Invest in the future of global pet welfare.

PetProov eliminates pet fraud and ensures safe pet transactions using AI-driven verification, connecting ethical breeders, buyers, and adopters.

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The problem

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Pet fraud

Over 1 in 3 pet listings online are fraudulent, causing financial loss, emotional distress and harm to innocent animals.

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Lack of trust

There is no consistent system for verifying breeders, buyers and adopters, leading to a lack of transparency and trust in transactions.

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Unethical breeding

Many pets are sourced from illegal breeders or puppy farms, leading to poor animal welfare and unhealthy pets.

Our app is simple
and easy to use

PetProov tackles these challenges head-on by using cutting-edge AI verification to validate breeders, buyers, and adopters. We use government-grade technology to verify all parties, reducing the risk of scams and provide detailed verification checks to ensure pets come from ethical sources. We give reputable breeders a platform to showcase their credibility and connect with verified buyers.

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Three mobile screens displaying pet breeder risk ratings: medium-risk, low-risk, and high-risk, each with different background colors and info.

Unlocking confidence with clear risk scores

Our platform simplifies over 100 data points to generate three risk scores. So whether you're a buyer, adopter or breeder, we empower users with the knowledge needed to make informed decisions when it comes to buying, selling or adopting a pet.

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Our founders story:

“I had an awful experience when buying my first pet. Despite choosing a reputable breeder, it turns out the puppy never existed — and I lost a £500 deposit that I’d put down in good faith. That eye-opening scam showed how vulnerable pet lovers are in this unregulated market. This is why we started PetProov.”

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Our pitch deck

Curious to learn more? Dive into our pitch deck to see how PetProov is transforming the pet industry with transparency and trust.

Read some of our resources

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Know your pet
buying rights

Bringing a new companion into your life is an exciting journey, but it's essential to be well-informed about your consumer rights, whether you're buying a puppy, kitten, or any other pet.

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Our approach to combating online pet scams

In the digital era, where the convenience of online transactions is undeniable, the pet industry has not been immune to the rise of sophisticated online scams.

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Why verification is a non-negotiable necessity

In a world where online transactions are the norm, trust has become an invisible currency. But how do you quantify trust, especially when it comes to something as precious as our pets?