PetProov is a trust and verification platform for the pet world. We help prevent scams and promote ethical pet ownership through secure identity checks, risk scoring, and welfare tools for buyers, breeders, shelters, and pet listing sites.

Pet buyers, breeders, shelters, platforms, vets, and policymakers — anyone who wants safer, more transparent pet transactions.

PetProov isn’t just a marketplace — we’re a verification-first, welfare-led platform. We use government-grade ID checks, risk scoring, and unique tools like the Innate Health Assessment (IHA) to support responsible pet rehoming from the first step.

We verify users with secure ID checks, assign trust scores, flag welfare concerns, and enable escrow payments to protect buyers and sellers.

Verified ID means the user has completed a secure identity check using official documents and biometric facial matching. It gives extra reassurance that the person behind the listing is who they say they are.

Risk scores are generated based on identity verification, platform behaviour, and known fraud patterns. They help buyers, breeders, and shelters quickly assess a user’s trust level.

Complete a 2-minute ID check, use our risk scores and escrow — all from your dashboard or mobile.

Most users complete verification in under 2 minutes. If your ID is unclear or expired, we’ll ask you to try again.

Yes. The app is mobile-first and designed to work on any smartphone with a camera. You can complete your ID check, upload pet info, and manage everything from your phone.

If you run into problems (e.g. blurry photos, rejected documents), our in-app support will guide you through it. You can also reach out to support@petproov.com for help.

Yes. Our dashboard helps shelters onboard adopters with ID checks, risk scores, and zero-hassle workflows.

Yes. Verified breeders can prove their legitimacy, connect with more confident buyers, and stand out from unauthorised or low-welfare sellers. You can also use our optional listing vetting, payment protection, and reputation building tools.

YPet listing sites can integrate PetProov via dashboard access or API, adding a trust layer without rebuilding their system. We help platforms reduce fraud, enhance user safety, and meet evolving welfare guidelines.

YYes — shelters, rescues, and commercial platforms can try PetProov free for 30 days. After that, flexible plans are available based on usage and scale.

Yes. We use TLS 1.2+ for data in transit and AES-256 encryption for storage. We’re fully GDPR compliant and built for trust.

We accept: UK or international passports, Driving licences and National ID cards. Documents must be valid and clearly readable.

PetProov acts as a data processor for our clients. That means your personal data is only used to verify your identity and support the trust process. We never sell your data. Full details are in our Privacy Policy.

Yes. PetProov adheres to UK GDPR and best practices for biometric data handling, including standards that align with US laws like the Illinois Biometric Information Privacy Act (BIPA).