after falling victim to a puppy scam, our founder Kate saw firsthand how easily fraudsters exploit pet buyers. PetProov was created to stop that. Combining tech and compliance to bring trust, transparency and protection to the pet world..

our origin.

built on.

Close-up of a golden retriever puppy with big, shiny eyes and a black nose against a light blue background.

every check we run is designed to protect people and animals from fraud and misinformation.

trust.

Close-up of a light-colored dog with long fur and dark eyes against a pink background.

we champion better living conditions and ethical standards for every pet, everywhere.

welfare.

Close-up of a black and white dog with its tongue out and a green background.

we empower pet buyers, breeders and rescues with the knowledge to make informed, responsible choices.

education.

trusted by.

The word 'Scooch' in black text on a white background.
A logo featuring a playful, black silhouette dog above the word 'BECO' in bold, black capital letters.
Seal of the Parliamentary Group for Animal Welfare (APGAW) featuring a crown above a shield with a checkered pattern, surrounded by the organization's name.
The word 'napo' written in black cursive font on a white background.
The word 'IHA' followed by a stylized snake illustration.
Maven logo in black text on a white background.
PetProov double app preview

verify.

protecting pet owners with instant checks.

press.

Person taking a photo of a small brown and white dog sitting on a gray cushion, with the phone's screen showing a clear picture of the dog.

the mirror.
I paid £500 for a puppy - but what the seller did next made my stomach turn

Two men and a large black curly dog outdoors in front of a stone building with large windows. One man is squatting and pointing at the dog, while the other man is kneeling and holding the dog on a pink leash. The man on the left is wearing a navy t-shirt and a watch, and the man on the right is wearing a gray blazer and tan pants.

insider.
pet scam protection company lands angel investment to grow technology

the guardian.
puppy peril: that dog you want to buy online may be a scam

Two young adults standing outdoors on grass, wearing black T-shirts with a logo on the front, in front of a historic building, sunny day.

entrust.
PetProov Selects Entrust to Elevate Trust and Safety in Pet Purchasing With Identity Verification

the independent.
‘I paid £500 after finding my dream dog for sale online. There was one problem – it didn’t exist’