our origin.after falling victim to a puppy scam, our founder Kate saw firsthand how easily fraudsters exploit pet buyers. PetProov was created to stop that.

built on.

Close-up of a golden retriever puppy with big, shiny eyes and a black nose against a light blue background.

trust. every check we run is designed to protect people and animals from fraud and misinformation.

Close-up of a light-colored dog with long fur and dark eyes against a pink background.

welfare. we champion better living conditions and ethical standards for every pet, everywhere.

Close-up of a black and white dog with its tongue out and a green background.

education. we empower pet buyers, breeders and rescues with the knowledge to make informed, responsible choices.

trusted by.

The word 'Scooch' in black text on a white background.
A logo featuring a playful, black silhouette dog above the word 'BECO' in bold, black capital letters.
Seal of the Parliamentary Group for Animal Welfare (APGAW) featuring a crown above a shield with a checkered pattern, surrounded by the organization's name.
The word 'napo' written in black cursive font on a white background.
The word 'IHA' followed by a stylized snake illustration.
Maven logo in black text on a white background.
PetProov double app preview

verify.protecting pet owners with instant checks.

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press.

Person taking a photo of a small brown and white dog sitting on a gray cushion, with the phone's screen showing a clear picture of the dog.

the mirror.
I paid £500 for a puppy - but what the seller did next made my stomach turn

Two men and a large black curly dog outdoors in front of a stone building with large windows. One man is squatting and pointing at the dog, while the other man is kneeling and holding the dog on a pink leash. The man on the left is wearing a navy t-shirt and a watch, and the man on the right is wearing a gray blazer and tan pants.

insider.
pet scam protection company lands angel investment to grow technology

the guardian.
puppy peril: that dog you want to buy online may be a scam

Two young adults standing outdoors on grass, wearing black T-shirts with a logo on the front, in front of a historic building, sunny day.

entrust.
PetProov Selects Entrust to Elevate Trust and Safety in Pet Purchasing With Identity Verification

the independent.
‘I paid £500 after finding my dream dog for sale online. There was one problem – it didn’t exist’