We're passionate about transforming the pet industry

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With a deep understanding of the challenges faced by pet buyers, breeders and shelters, we've developed an innovative platform that redefines how pets find their forever homes.

Line of eleven dogs sitting against a pink wall on gray pavement.

We want to help buyers and breeders connect with confidence

A lack of reliable verification in today’s pet marketplace has allowed scams, illegal practices and poor pet welfare to continue. Until now. We built PetProov to ensure all types of companions have the best start in life.

Person holding a smartphone displaying an app interface with a picture of a protesting cat and a content puppy.

How PetProov works

Our app fosters ethical pet purchases. Using government-grade ID, bank account and address verification, we can advise on the potential risk factor of a buyer or breeder.

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Verification

A solution for buyers and breeders that can be used for an infinite number of purchases. We’ll do our checks and report on risk, every time.

Ethics

We encourage transparency and compliance with Animal Welfare Regulations 2018. All while safeguarding pet purchases against fraud.

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Education

Our job doesn’t stop at verification. We want to foster a community of well-informed and responsible pet owners and breeders.

A young woman with curly black hair and glasses smiling in an indoor setting.

Jamie Herringbone, Wiltshire

“I had an awful experience when buying my first pet. Despite choosing a reputable breeder, it turns out the puppy never existed — and I lost a £500 deposit that I’d put down in good faith.”