We prioritise your peace of mind

Whether you're a pet lover looking to bring a new furry family member into your home or a dedicated breeder, our platform is designed to reassure you during your pet purchase.

A person holding a smartphone displaying pet information, with a Bengal cat nearby.

Protect yourself
& your future pet.

PetProov isn’t just an app, it’s your frontline defence against dishonest breeders and fraudulent buyers.

Black cat with eyes closed and tongue sticking out against a pink background, with white abstract lines surrounding its face.

The benefits

Icon of a mobile device with a shield and checkmark symbol, representing security or safety verification.

Enhanced trust

We ensure that the breeders you interact with are trustworthy, reducing the risk of falling victim to scams. For breeders, you’ll be showcasing your commitment to responsible breeding, building trust with potential buyers.

Blue outline of a heart with a sad face and three dots representing tears or drops.

Animal welfare

By using PetProov, buyers are supporting ethical breeders who prioritise animal welfare by ensuring you bring home a happy and healthy pet. And for breeders, you’ll be joining a community dedicated to the well-being of animals.

Blue speech bubble icon with an exclamation mark inside.

Informed decisions

With access to our comprehensive risk reports, you can make educated choices about who you deal with. The end goal is to make sure the animal is coming from a legitimate breeder and going to a dependable home.

Our app is simple and easy to use

Each person involved in the purchase will be sent a number of tasks to complete to support the verification process, including proof of ID, bank account and address. We refer to these as checks and each takes only 3-4 minutes to complete.

A person sitting on a couch holding a smartphone displaying an app with a picture of a black and white cat and a dog's photo below.
Three mobile screens displaying pet breeder risk ratings: medium, low, and high, each with brief descriptions and accept report buttons.

Unlocking confidence with clear risk scores

Our platform simplifies over 100 data points to generate three risk scores. So whether you're a buyer or a breeder, we’ll empower you with the knowledge you need to make an informed decision when it comes to buying or selling a pet.

Woman holding a happy Labrador Retriever dog outdoors in a forest, with trees and fallen leaves surrounding them.

Becky Swanton, a breeder in the south west

“PetProov has transformed the way I do business as a breeder. Their comprehensive verification process ensures the authenticity of my listings and builds trust with potential buyers. I can confidently focus on responsible breeding, knowing that PetProov has my back.”

A colorful, gradient hexagon with a black stylized ampersand in the center.

Ready to elevate your breeding business?

Book a call with us today to learn more about how you can become PetProovd and join our mission to revolutionise the pet breeding industry.

Read some of our resources

Black dog with tongue out sitting in a field of tall, dry grass

Know your pet
buying rights

Bringing a new companion into your life is an exciting journey, but it's essential to be well-informed about your consumer rights, whether you're buying a puppy, kitten, or any other pet.

Side profile of a kitten with green eyes looking to the right, with a blue background and blue swirly line to the right.

Our approach to combating online pet scams

In the digital era, where the convenience of online transactions is undeniable, the pet industry has not been immune to the rise of sophisticated online scams.

Close-up of a Siamese cat with blue eyes looking at the camera, with a teal swirl drawing in the background.

Why verification is a non-negotiable necessity

In a world where online transactions are the norm, trust has become an invisible currency. But how do you quantify trust, especially when it comes to something as precious as our pets?