Tackling the challenges in dog breeding: Why transparency matters
Recent research by the Naturewatch Foundation has revealed some shocking statistics about dog breeding in the UK and Ireland. It found that 4 in 5 puppies are bred by unlicensed or unknown sources, with only 1 in 5 coming from licensed breeders. Even more concerning, just 34% of local authorities can confirm how many dogs are kept by the breeders they license.
Despite years of reforms, these findings highlight that transparency remains a major issue in the pet industry. Many buyers are still unaware of the breeders they’re purchasing from or the licensing they hold, making it difficult for potential pet owners to ensure they’re supporting ethical practices.
Transparency in dog breeding is crucial for ensuring the safety and well-being of pets. Without proper oversight, unethical practices continue to thrive, leaving buyers at risk. It’s time to close these gaps and hold breeders accountable for the sake of both animals and their new owners.
At PetProov, we are committed to solving these issues head-on with our technology and services. Here’s how we’re making a difference:
✅ Breeder Verification & Identity Checks: We offer simple, real-time breeder verification and identity checks at the point of purchase, so buyers know exactly who they are dealing with.
✅ Supporting Local Authorities: We work to help councils and enforcement teams by providing streamlined, easy-to-manage registers that make tracking licensed breeders more effective.
✅ Data for Safer Rehoming: By giving platforms and marketplaces access to essential data, we help ensure safer rehoming practices, protecting both animals and their new owners.
How PetProov can help solve this problem.
These issues are not just statistics; they represent a real challenge in our industry. We urge anyone involved in animal welfare, enforcement, or the pet industry to read the Naturewatch Foundation’s full report to understand the full scope of the situation.
📄 Read the full report here via Naturewatch Foundation:
👉 Naturewatch Foundation Report on Licensed Dog Breeding
Together, we can close the gaps, stop pet fraud, and raise welfare standards from the very start of a pet’s journey. Let’s make a difference today.